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openamplify is a web service that brings human understanding to content. Using patented Natural Language Processing technology, openamplify reads and understands every word used in text. It identifies the significant topics, brands, people, perspectives, emotions, actions and timescales and presents the findings in an actionable XML structure. By understanding what text actually means not just the individual words openamplify can better manage and monetize content. The company has leveraged 20 years of academic research into applied computational linguistics and machine learning. Unlike most deep Natural Language Processing technologies, openamplifys research has concentrated on commercial systems that meet the demands of large-scale business use.